Brand Story

    When East meets West with an oxy touch, EWOOXY™️ jewelry is more than just an accessory. It is a statement of girl power, female allies, strength and resilience.

    Meet the founders of EWOOXY™️-- Xu, Yu and Ya, the three good friends, each navigating their female mid-life with daily chores, jobs and responsibilities in the eastern and western time zones. Though oceans apart, they support one another with shared love for paintings, crafting, art and life.

    During the pandemic’s grip in 2020, when anxiety pervaded in every confined space, striking the three friends and many around them, they decided to infuse their lives with the shimmering allure of jewelry, crafting a path to heal from pains. They discovered the transformative power of creativity. Their art enthusiasm became a solace, a beacon of hope and the courage to find light in the darkest moments. United in purpose and determination, they embarked on a journey that would soon illuminate their lives and the lives of others. And from these experiences, a remarkable journey of EWOOXY™️ jewelry began.

    The brand name EWOOXY™️ encapsulated the founders’ stories: "East, West, Oxy Touch" – an enchanting blend of cultures, experiences, and the embrace of the extraordinary in the ordinary.

    Our jewelry is inspired by fusion of east and west charms. Each piece is carefully crafted with the intention of uplifting every woman who shapes the world with her unique strength. We believe that all women, either professionals or homemakers, deserve to exude confidence and radiate beauty. And our jewelry is designed to do just that.

    Shine bright with us. Join us on our mission to celebrate diversity, to embrace capabilities, and to conquer challenges with grace and strength.

    Wear EWOOXY™️with pride and show the world that no matter where you come from or what you do, you are capable of achieving anything you set your mind to.